Fact Sheet: Healthy Lifestyles

Pepsico's Commitment to Healthy Lifestyles

Consumers recognize PepsiCo's brands, such as Quaker® and Tropicana®, as some of America's healthiest*. Yet, PepsiCo's commitment to healthy lifestyles extends beyond these brands to include:

• Providing more food and beverage choices that contribute to healthy lifestyles and making it easier for people to identify those choices
• Supporting educators and schools by providing resources to help kids lead healthier lives
• Promoting healthy lifestyles for Americans
• Seeking the best healthy lifestyle advice

Smart Choices Made Easy

• PepsiCo has introduced the Smart Spot™ symbol to make it easier for people to identify food and beverage choices that contribute to healthy lifestyles. The Smart Spot logo will appear on more than 100 products across all of PepsiCo's brands including Tropicana®, Gatorade®, Baked Lays®, Quaker® and Diet Pepsi®
  • Products with the Smart Spot designation meet nutrition criteria based on authoritative statements from the U.S. Food and Drug Administration and the National Academy of Sciences.
    • The Smart Spot criteria include limits for the amount of fat - including saturated and trans fats - cholesterol, sodium and added sugars, and can be used to identify products that are nutritious and contribute fiber, vitamins or other important nutrients. The criteria also identify products reduced in ingredients such as fat or sugar or sodium or products formulated to have specific health or wellness benefits.
• The Smart Spot logo will begin appearing on packaging this fall and will gradually roll out as product is replenished.
  • The Smart Spot designation will be positioned in the front, lower right corner of packaging. The back of all Smart Spot products will explain why the product has earned the Smart Spot designation. P Going forward, PepsiCo expects at least half of its U.S. new product revenues to come from products carrying the Smart Spot symbol.

More product choices

• PepsiCo is reviewing existing products to determine how they can be improved to enhance their nutrition profiles.
  • PepsiCo eliminated trans fats from the entire line of Frito-Lay-brand snacks in 2003.
    P The Company has introduced new Smart Spot product choices that contribute to healthy lifestyles.
• Tropicana® Light 'n Healthy, a new orange juice beverage, has 1/2 less sugar and calories than orange juice.

Healthier lifestyles

• PepsiCo is the national presenting sponsor of America on the Move™ (AOM), which recommends small, achievable changes to achieve energy balance - the balance between calories consumed and calories expended through activity.
  • AOM recommends taking 2,000 more steps and consuming 100 fewer calories a day to stop weight gain.
  • PepsiCo's sponsorship provides teachers in schools with AOM tools, such as "Balance First™" lesson plans, to educate students about energy balance and to equip children with the skills they need to develop healthy lifestyle habits.
  • The sponsorship also helps promote AOM through other organizations, such as retail customers.
• In 2003, the Gatorade Company, a division of PepsiCo, launched a multi-year, $4-million partnership with The University of North Carolina at Chapel Hill that focuses on the complex problem of childhood obesity. The program called, "Get Kids in Action" will help identify a variety of real and proven solutions to increase physical activity among children to reduce and prevent childhood obesity. "Get Kids in Action" has three main areas of focus: research, education and outreach.
  • Research: Researchers from the UNC School of Public Health are studying communities to better understand how doctors and community organizations can work together with families to increase activity levels among children.
  • Education: On the education front, the partnership is creating opportunities to inform doctors, community leaders and families on the most up-to-date approaches for increasing children's physical activity. Programs include: childhood activity conferences and a Web-based curriculum for medical residents on nutrition.
  • Outreach: In the outreach component, UNC's student-athletes are meeting with and mentoring elementary school children to encourage them to find an activity they enjoy and to get more active.
• PepsiCo has made extensive investments to develop and pilot programs that help children achieve healthy lifestyles.
  • In 1998 PepsiCo became the first mission sponsor of the YMCA of the USA, committing $16 million over 10 years. This contribution - $1.6 million annually - goes to local YMCA's for scholarships to make it possible for low-income teens to participate in Y programs. In addition, PepsiCo and its divisions have provided support for other Y programs, including the Y's Teen Action Agenda, the Y Healthy Kids Day, and the Y's Diversity Initiative.
  • The Company is a founding member of The American Council on Fitness and Nutrition, and funds enhancements to the Cooper Institute's Activitygram® and Fitnessgram®.
• Launching September 1, www.SmartSpot.com, will be a comprehensive healthy lifestyles resource for parents and health professionals. The site will include health information, nutrition tools and other resources.

Seeking a spectrum of health and wellness thinking

• PepsiCo assembled a renowned group of experts who bring a wide range of experience in the health and wellness arena to advise the company on key initiatives.
  • Organized under the leadership of Dr. Ken Cooper of the Cooper Aerobics Center and Dr. Dean Ornish of the Preventive Medicine Research Institute, the Health and Wellness Advisory Panel has been instrumental in helping PepsiCo improve products and shape healthy lifestyles programs.